Freedom Financial Planning

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Who contributes to your success

Who contributes to your success

There is a persistent myth in modern culture about the “self-made” individual. We celebrate the singular entrepreneur, the disciplined saver, and the visionary leader. We are naturally drawn to…

Surviving the noise

Surviving the noise

Have you ever looked at the financial news and felt that the world has lost its collective mind? Markets often plunge on seemingly good news and soar on terrible news. A company with no revenue can…

The core and the explore

The core and the explore

Have you ever felt a pang of anxiety at a dinner party when someone mentions the incredible returns they just made on a new tech stock or emerging trend? It is a very human reaction. We are wired to…

The hidden cost of doing something

The hidden cost of doing something

In almost every area of life, hard work and constant activity are rewarded. If you want to improve your health, you train more frequently. If you want to build a business, you put in longer hours.…

Safety has a cost

Safety has a cost

“One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.” Whilst this quote by psychologist Abraham Maslow is…

Science for your money (Part 2)

Science for your money (Part 2)

In our last post, we looked at the foundational laws of money: spending less than you earn, insuring your risks, and respecting the erosive power of inflation. These are the defensive structures of a…

Purpose, not predictions.

Purpose, not predictions.

Strong financial plans are crafted with meaningful purpose, not more predictions. If you turn on the financial news or open the business pages, you will see an endless parade of predictions. “Markets…

Science for your money (Part 1)

Science for your money (Part 1)

In finance, as in life, there are opinions, and there are facts. Opinions are everywhere. You hear them at dinner parties, read them in the news reports, and see them shouted on cable news. “Buy…

Investing in peace-of-mind

Investing in peace-of-mind

When we talk about building financial resilience, we often look at external things. We look at our emergency funds, our insurance policies, and our diversified portfolios. We build fortresses to…

The moat to your castle

The moat to your castle

Let’s be honest. Nobody wakes up excited to pay their car or home insurance premiums. It is the ultimate “grudge purchase”. You pay for something you hope never to use. Every month, you see that…

The custodian mindset

The custodian mindset

There is a phase in our financial lives that is purely about accumulation. We work hard, we save, and we watch the numbers grow. We are taught that a bigger number equals a better life. But there…

The boring basics

The boring basics

In the world of finance, it is easy to get distracted by the shiny objects. We hear about the next big tech stock, cryptocurrency, or complex hedge fund strategies. We are naturally drawn to the…