Cherise Erasmus, CFP®

Cherise entered the financial planning profession fuelled by a passion for helping people make better financial decisions. However, she found the advice industry to be frustratingly product- and commission-focused instead of doing what’s best for the client. This led her to Freedom Financial Planning.

As a lifestyle financial planner, Cherise finds joy in listening to people’s stories, understanding their backgrounds, and what drives them. She enjoys the fact that each client is unique, with different goals and aspirations, making every workday a new and exciting experience. "I take pride in knowing that, through the planning we do, our clients feel a sense of freedom, knowing what lies ahead," she says. "They are confident in what the future holds and empowered to shape it."